Trying to kick inDesign habit...
Even though most powerusers would agree that embedding video in PDF is less than desirable, yet using audio in your presentations or study material is a feature I'd love to see in Scribus.
So, how is my success thus far? Upon launching the interface, an audio frame will not be found. Instead it'd be okay to use render frame to implement audio in your final PDF output. There we go. Okay, what's next? If you have miktex installed, you are in luck.

I was able to use media9 package to generate successfully audio and video frames in latex in the past. But with large development times and no built-in "ease of use" philosophy, Latex is going to wait. So, I select Latex command in the "edit source" option for my render frame. I place simple media9 code for an MP3 sample and update the frame successfully. Is that it?
As a matter of fact, yes. The frame renders beautifully with all the text and play button. And ... That's all folks! Once I export to PDF I can't select my text nor push the play button to hear my audio. And that just kills me.

I was able to find cool features in Scribus that were useful in inDesign (such as edge detection and wrapping) but no ability to play audio. And here is what makes it even sadder for me. Either the solution is too simple, yet I wasn't able to find it. Or it's too hard and I won't be able to implement it at all.
Now I realise render frame is probably designed to insert graphics rather than media elements, and I am pretty sure there is something wrong with my output options but the fact remains - audio is important and Scribus would be even greater if it supported the option.
Any thoughts?